ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

 

 

TABLE OF CONTENTS   

 

1.     ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY

2.     INDUSTRY OUTLOOK

2.1. IMPACT OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET     

2.2. EVOLUTION & TRANSITION OF MARKETING AUTOMATION SOFTWARE

2.3. KEY INSIGHTS     

2.3.1.    HIGHER ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN INTEGRATED CRM SPACE   

2.3.2.    GROWING USE OF LOCATION-BASED MARKETING        

2.3.3.    GROWTH IN CLOUD-BASED TECHNOLOGY ADOPTION  

2.4. PORTER’S FIVE FORCES ANALYSIS 

2.4.1.    THREAT OF NEW ENTRANTS   

2.4.2.    THREAT OF SUBSTITUTE          S

2.4.3.    BARGAINING POWER OF BUYERS     

2.4.4.    BARGAINING POWER OF SUPPLIERS

2.4.5.    THREAT OF COMPETITIVE RIVALRY  

2.5. MARKET ATTRACTIVENESS INDEX   

2.6. VENDOR SCORECARD  

2.7. INDUSTRY COMPONENTS      

2.8. KEY MARKET STRATEGIES     

2.8.1.    ACQUISITIONS     

2.8.2.    PRODUCT DEVELOPMENTS     

2.8.3.    AGREEMENTS      

2.8.4.    BUSINESS EXPANSIONS

2.9. MARKET DRIVERS         

2.9.1.    RAPID EXPANSION OF DIGITAL MARKETING        

2.9.2.    INCREASING DEMAND FOR LEAD NURTURING     

2.9.3.    IMPORTANCE OF CUSTOMER EXPERIENCE

2.10.               MARKET CHALLENGES

2.10.1.                    INTEROPERABILITY ISSUES    

2.10.2.                    DATA-RELATED CONCERNS    

2.11.               MARKET OPPORTUNITIES

2.11.1.                    NEED TO INTEGRATE MARKETING EFFORTS

2.11.2.                    ORGANIZATIONS AIMING FOR HIGHER ROI

3.     ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT       

3.1. ON-PREMISE       

3.2. CLOUD       

4.     ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS

4.1. SMES         

4.2. LARGE ENTERPRISES   

5.     ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL   

5.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY     

5.2. ADVERTISING AND DESIGN    

5.3. BFSI 

5.4. HEALTHCARE      

5.5. MANUFACTURING AND DISTRIBUTION       

5.6. RETAIL       

5.7. OTHERS    

6.     ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION        

6.1. LEAD SCORING AND LEAD NURTURING     

6.2. CAMPAIGN MANAGEMENT      

6.3. INBOUND MARKETING  

6.4. REPORTING AND ANALYTICS 

6.5. EMAIL MARKETING       

6.6. SOCIAL MEDIA MARKETING    

6.7. MOBILE APPLICATION   

6.8. OTHER APPLICATIONS 

7.     ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK          

7.1. CHINA        

7.2. JAPAN        

7.3. INDIA

7.4. AUSTRALIA & NEW ZEALAND  

7.5. SOUTH KOREA    

7.6. ASEAN COUNTRIES       

7.7. REST OF ASIA-PACIFIC           

8.     COMPETITIVE LANDSCAPE 

8.1. IBM            

8.2. ORACLE CORPORATION                   

8.3. SALESFORCE.COM INC          

8.4. SAP SE                

8.5. ADOBE INC          

8.6. ACT ON SOFTWARE INC                   

8.7. COGNIZANT TECHNOLOGY INC                  

8.8. ETRIGUE CORP   

8.9. GREENROPE                 

8.10.               SAS INSTITUTE INC        

8.11.               BENCHMARKONE 

8.12.               HUBSPOT INC      

8.13.               INSIDE SALES INC

9.     RESEARCH METHODOLOGY & SCOPE   

9.1. RESEARCH SCOPE & DELIVERABLES                  

9.2. SOURCES OF DATA                

9.3. RESEARCH METHODOLOGY            

 

 

TABLE LIST

TABLE 1: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: LIST OF ACQUISITIONS

TABLE 4: LIST OF PRODUCT DEVELOPMENTS

TABLE 5: LIST OF AGREEMENTS

TABLE 6: LIST OF BUSINESS EXPANSIONS

TABLE 7: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)

TABLE 8: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)

TABLE 9: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)

TABLE 10: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 11: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

 

 

FIGURE LIST

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: INDUSTRY COMPONENTS

FIGURE 3: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN %)

FIGURE 4: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)

FIGURE 5: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)

FIGURE 6: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)

FIGURE 7: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)

FIGURE 8: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

FIGURE 9: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 10: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $ MILLION)

FIGURE 11: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN $ MILLION)

FIGURE 12: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

FIGURE 13: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

FIGURE 14: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

FIGURE 15: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

FIGURE 16: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)

FIGURE 17: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN %)

FIGURE 18: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $ MILLION)

FIGURE 19: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

FIGURE 20: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 21: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

FIGURE 22: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 23: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 24: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 25: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $ MILLION)

FIGURE 26: ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 27: CHINA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: JAPAN MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 29: INDIA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 30: AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 31: SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 32: ASEAN COUNTRIES MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 33: REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

 

 

MARKET OUTLOOK

A report by Triton Market Research depicts that the marketing automation software market in the Asia-Pacific would develop with a CAGR of 10.60% in the forecast years from 2022 to 2028. Japan, ASEAN countries, India, China, Australia & New Zealand, South Korea, and Rest of Asia-Pacific together form the market in this region.

China is one of the largest and most valuable consumer markets in the world. It is already a global manufacturing hub, producing tons of goods for export. Moreover, the use of big data is expected to offer lucrative opportunities to the country’s massive consumer market and assist companies that want to engage in high-value economic activities. All these factors would influence the adoption of marketing automation software in China. This, in turn, will bolster the studied market’s growth in the forthcoming years.

Cloud computing is a well-established field in Japan and has been constantly evolving. Currently, the sector is valued at nearly $6.52 billion and is estimated to reach about $11.17 billion by 2023. Most companies in the nation now use cloud services, especially those in the finance and insurance field. A number of organizations use cloud computing services for different purposes like intra- & inter-office communication, preserving & sharing data, and operating company servers & portal sites. Cloud technology is essential for accessing business software like MAS. Thus, the growing adoption of cloud computing services will drive the growth of Japan’s marketing automation software market in the coming years.

 

Get more insights into the Asia-Pacific Marketing Automation Software Market:

 

https://www.tritonmarketresearch.com/reports/asia-pacific-marketing-automation-software-market

 

COMPETITIVE OUTLOOK

The prominent companies in the marketing automation software market are Act On Software Inc, SAS Institute Inc, Adobe Inc, Hubspot Inc, BenchmarkOne, SAP SE, and Oracle Corporation.

 

 

SEGMENTATION

1.     IBM                  

2.     ORACLE CORPORATION               

3.     SALESFORCE.COM INC                

4.     SAP SE            

5.     ADOBE INC                

6.     ACT ON SOFTWARE INC               

7.     COGNIZANT TECHNOLOGY INC              

8.     ETRIGUE CORP         

9.     GREENROPE             

10. SAS INSTITUTE INC   

11. BENCHMARKONE      

12. HUBSPOT INC 

13. INSIDE SALES INC