EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

 

 

TABLE OF CONTENTS   

         

1.     EUROPE MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY    

2.     INDUSTRY OUTLOOK

2.1. IMPACT OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET     

2.2. EVOLUTION & TRANSITION OF MARKETING AUTOMATION SOFTWARE

2.3. KEY INSIGHTS     

2.3.1.    HIGHER ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN INTEGRATED CRM SPACE   

2.3.2.    GROWING USE OF LOCATION-BASED MARKETING        

2.3.3.    GROWTH IN CLOUD-BASED TECHNOLOGY ADOPTION  

2.4. PORTER’S FIVE FORCES ANALYSIS 

2.4.1.    THREAT OF NEW ENTRANTS   

2.4.2.    THREAT OF SUBSTITUTES       

2.4.3.    BARGAINING POWER OF BUYERS     

2.4.4.    BARGAINING POWER OF SUPPLIERS

2.4.5.    THREAT OF COMPETITIVE RIVALRY  

2.5. MARKET ATTRACTIVENESS INDEX   

2.6. VENDOR SCORECARD  

2.7. INDUSTRY COMPONENTS      

2.8. KEY MARKET STRATEGIES     

2.8.1.    ACQUISITIONS     

2.8.2.    PRODUCT DEVELOPMENTS     

2.8.3.    AGREEMENTS      

2.8.4.    BUSINESS EXPANSIONS

2.9. MARKET DRIVERS         

2.9.1.    RAPID EXPANSION OF DIGITAL MARKETING        

2.9.2.    INCREASING DEMAND FOR LEAD NURTURING     

2.9.3.    SURGE IN IMPORTANCE OF CUSTOMER EXPERIENCE

2.10.               MARKET CHALLENGES

2.10.1.                    INTEROPERABILITY ISSUES    

2.10.2.                    DATA-RELATED CONCERNS    

2.11.               MARKET OPPORTUNITIES

2.11.1.                    NEED TO INTEGRATE MARKETING EFFORTS

2.11.2.                    ORGANIZATIONS AIMING FOR HIGHER ROI

3.     EUROPE MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT      

3.1. ON-PREMISE       

3.2. CLOUD       

4.     EUROPE MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS

4.1. SMES         

4.2. LARGE ENTERPRISES   

5.     EUROPE MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL   

5.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY     

5.2. ADVERTISING AND DESIGN    

5.3. BFSI 

5.4. HEALTHCARE      

5.5. MANUFACTURING AND DISTRIBUTION       

5.6. RETAIL       

5.7. OTHERS    

6.     EUROPE MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION       

6.1. LEAD SCORING AND LEAD NURTURING     

6.2. CAMPAIGN MANAGEMENT      

6.3. INBOUND MARKETING  

6.4. REPORTING AND ANALYTICS 

6.5. EMAIL MARKETING       

6.6. SOCIAL MEDIA MARKETING    

6.7. MOBILE APPLICATION   

6.8. OTHER APPLICATIONS 

7.     EUROPE MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK                  

7.1. GERMANY 

7.2. FRANCE     

7.3. UNITED KINGDOM         

7.4. ITALY         

7.5. SPAIN        

7.6. NETHERLANDS    

7.7. NORDICS   

7.8. REST OF EUROPE                   

8.     COMPETITIVE LANDSCAPE 

8.1. IBM            

8.2. ORACLE CORPORATION                   

8.3. SALESFORCE.COM INC          

8.4. SAP SE                

8.5. ADOBE INC          

8.6. ACT ON SOFTWARE INC                   

8.7. COGNIZANT TECHNOLOGY INC                  

8.8. ETRIGUE CORP   

8.9. GREENROPE                 

8.10.               SAS INSTITUTE INC

8.11.               BENCHMARKONE 

8.12.               HUBSPOT INC      

8.13.               INSIDE SALES INC

9.     RESEARCH METHODOLOGY & SCOPE   

9.1. RESEARCH SCOPE & DELIVERABLES                  

9.2. SOURCES OF DATA                

9.3. RESEARCH METHODOLOGY            

 

 

TABLE LIST

TABLE 1: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: LIST OF ACQUISITIONS

TABLE 4: LIST OF PRODUCT DEVELOPMENTS

TABLE 5: LIST OF AGREEMENTS

TABLE 6: LIST OF BUSINESS EXPANSIONS

TABLE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)

TABLE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)

TABLE 9: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)

TABLE 10: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 11: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

 

 

FIGURE LIST

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: INDUSTRY COMPONENTS

FIGURE 3: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN %)

FIGURE 4: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)

FIGURE 5: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)

FIGURE 6: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)

FIGURE 7: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)

FIGURE 8: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

FIGURE 9: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 10: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $ MILLION)

FIGURE 11: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN $ MILLION)

FIGURE 12: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

FIGURE 13: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

FIGURE 14: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

FIGURE 15: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

FIGURE 16: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)

FIGURE 17: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN %)

FIGURE 18: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $ MILLION)

FIGURE 19: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

FIGURE 20: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 21: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

FIGURE 22: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 23: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 24: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 25: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $ MILLION)

FIGURE 26: EUROPE MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 27: GERMANY MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: FRANCE MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 29: UNITED KINGDOM MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 30: ITALY MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 31: SPAIN MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 32: THE NETHERLANDS MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 33: NORDICS MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 34: REST OF EUROPE MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

 

 

MARKET OUTLOOK

Triton’s report on the marketing automation software market in Europe estimates it to grow with a CAGR of 10.10% over the forecasted duration between 2022 and 2028. The Netherlands, Germany, Italy, Nordics, France, the United Kingdom, Spain, and Rest of Europe together form the market in this region.

At present, the IT industry in the United Kingdom significantly comprises software and service provider SMEs. Also, the big data analytics sector in the nation contributes more than $48 billion per year to the economy. Over the years, the primary focus of big data & data analytics has been exclusively on efficient supply chain management and customer intelligence.

Further, more than 72% of new startups in the UK are planning to switch to cloud computing within the next few years. In the UK market, most of the investments in cloud technology are focused on industries such as healthcare, retail, and BFSI. The large-scale adoption of cloud computing is expected to influence the growth of the marketing automation software market in the coming years.

On the other hand, leading players such as SAP SE, IBM, Oracle, and Microsoft, are present in the German software market. Besides, a large number of dynamic and highly specialized SMEs also operate in the market. These small and medium enterprises have enhanced the demand for software solutions, thus creating a large customer base.

Further, there is significant market potential for top suppliers of industry-specific software products and solutions. Data from the German Machinery and Plant Manufacturing Association suggests that, in 2020, big data-based businesses contributed at least 7% more revenue to manufacturers as compared to the preceding years. These factors are influencing the adoption of marketing automation software in the German market.

 

Get more insights into the Europe Marketing Automation Software Market:

 

https://www.tritonmarketresearch.com/reports/europe-marketing-automation-software-market

 

 

COMPETITIVE OUTLOOK

The primary contenders in the marketing automation software market include GreenRope, IBM, Etrigue Corp, Cognizant Technology Inc, Hubspot Inc, Act On Software Inc, and Adobe Inc.

 

 

SEGMENTATION  

1.     IBM                  

2.     ORACLE CORPORATION               

3.     SALESFORCE.COM INC                

4.     SAP SE            

5.     ADOBE INC                

6.     ACT ON SOFTWARE INC               

7.     COGNIZANT TECHNOLOGY INC              

8.     ETRIGUE CORP         

9.     GREENROPE             

10. SAS INSTITUTE INC

11. BENCHMARKONE      

12. HUBSPOT INC 

13. INSIDE SALES INC