LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

 

 

TABLE OF CONTENTS   

         

1. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY       

2. INDUSTRY OUTLOOK 

2.1. IMPACT OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET     

2.2. EVOLUTION & TRANSITION OF MARKETING AUTOMATION SOFTWARE

2.3. KEY INSIGHTS    

2.3.1. HIGHER ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN INTEGRATED CRM SPACE   

2.3.2. GROWING USE OF LOCATION-BASED MARKETING         

2.3.3. GROWTH IN CLOUD-BASED TECHNOLOGY ADOPTION   

2.4. PORTER’S FIVE FORCES ANALYSIS 

2.4.1. THREAT OF NEW ENTRANTS    

2.4.2. THREAT OF SUBSTITUTE S

2.4.3. BARGAINING POWER OF BUYERS     

2.4.4. BARGAINING POWER OF SUPPLIERS

2.4.5. THREAT OF COMPETITIVE RIVALRY  

2.5. MARKET ATTRACTIVENESS INDEX  

2.6. VENDOR SCORECARD  

2.7. INDUSTRY COMPONENTS      

2.8. KEY MARKET STRATEGIES    

2.8.1. ACQUISITIONS      

2.8.2. PRODUCT DEVELOPMENTS     

2.8.3. AGREEMENTS       

2.8.4. BUSINESS EXPANSIONS 

2.9. MARKET DRIVERS        

2.9.1. RAPID EXPANSION OF DIGITAL MARKETING         

2.9.2. INCREASING DEMAND FOR LEAD NURTURING     

2.9.3. SURGE IN IMPORTANCE OF CUSTOMER EXPERIENCE

2.10. MARKET CHALLENGES

2.10.1. INTEROPERABILITY ISSUES

2.10.2. DATA-RELATED CONCERNS   

2.11. MARKET OPPORTUNITIES

2.11.1. NEED TO INTEGRATE MARKETING EFFORTS

2.11.2. ORGANIZATIONS AIMING FOR HIGHER ROI         

3. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT       

3.1. ON-PREMISE       

3.2. CLOUD      

4. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS

4.1. SMES        

4.2. LARGE ENTERPRISES  

5. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL   

5.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY    

5.2. ADVERTISING AND DESIGN   

5.3. BFSI

5.4. HEALTHCARE      

5.5. MANUFACTURING AND DISTRIBUTION      

5.6. RETAIL      

5.7. OTHERS    

6. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION        

6.1. LEAD SCORING AND LEAD NURTURING    

6.2. CAMPAIGN MANAGEMENT     

6.3. INBOUND MARKETING  

6.4. REPORTING AND ANALYTICS 

6.5. EMAIL MARKETING       

6.6. SOCIAL MEDIA MARKETING   

6.7. MOBILE APPLICATION  

6.8. OTHER APPLICATIONS 

7. LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK          

7.1. BRAZIL      

7.2. MEXICO    

7.3. REST OF LATIN AMERICA                 

8. COMPETITIVE LANDSCAPE  

8.1. IBM            

8.2. ORACLE CORPORATION                  

8.3. SALESFORCE.COM INC          

8.4. SAP SE                

8.5. ADOBE INC         

8.6. ACT ON SOFTWARE INC                   

8.7. COGNIZANT TECHNOLOGY INC                 

8.8. ETRIGUE CORP            

8.9. GREENROPE                 

8.10. SAS INSTITUTE INC

8.11. BENCHMARKONE        

8.12. HUBSPOT INC   

8.13. INSIDE SALES INC      

9. RESEARCH METHODOLOGY & SCOPE    

9.1. RESEARCH SCOPE & DELIVERABLES                  

9.2. SOURCES OF DATA                

9.3. RESEARCH METHODOLOGY            

 

 

TABLE LIST

TABLE 1: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: LIST OF ACQUISITIONS

TABLE 4: LIST OF PRODUCT DEVELOPMENTS

TABLE 5: LIST OF AGREEMENTS

TABLE 6: LIST OF BUSINESS EXPANSIONS

TABLE 7: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)

TABLE 8: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)

TABLE 9: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)

TABLE 10: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 11: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

 

 

FIGURE LIST

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: INDUSTRY COMPONENTS

FIGURE 3: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN %)

FIGURE 4: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)

FIGURE 5: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)

FIGURE 6: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)

FIGURE 7: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)

FIGURE 8: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

FIGURE 9: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 10: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $ MILLION)

FIGURE 11: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN $ MILLION)

FIGURE 12: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

FIGURE 13: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

FIGURE 14: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

FIGURE 15: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

FIGURE 16: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)

FIGURE 17: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN %)

FIGURE 18: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $ MILLION)

FIGURE 19: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

FIGURE 20: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 21: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

FIGURE 22: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 23: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 24: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 25: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 26: LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 27: BRAZIL MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: MEXICO MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 29: REST OF LATIN AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

 

 

MARKET OUTLOOK

Triton’s research report states that the Latin American marketing automation software market is expected to register growth at a CAGR of 9.47% during the forecast phase 2022-2028. Mexico, Brazil, and Rest of Latin America shape the market in this region.

The information and communication technology sector in Mexico has developed significantly over the years. Numerous companies are adopting cloud computing solutions. Furthermore, mobile operators are competing by offering attractive pricing to consumers. Besides, the ecommerce platforms have gained significant traction in the country. The country’s digital economy is also fueled by surged connectivity. Presently, around 44% of businesses use cloud computing solutions, which is expected to grow significantly over the forecast period. Thus, as mentioned above, these factors are expected to influence the growth of the marketing automation software market within Mexico.

On the other hand, Argentina’s IT sector has advanced significantly, owing to innovations and academic excellence. Moreover, the presence of prominent companies has supported the growth of the IT sector. In Chile, the IT sector spending is mainly owing to the rising demand for software and service solutions by the organization. This has led companies to make strategic investments to improve productivity and introduce new products. These factors widen the scope of the marketing automation software market across the region.

 

Get more insights into the Latin America Marketing Automation Software Market:

 

https://www.tritonmarketresearch.com/reports/latin-america-marketing-automation-software-market

 

 

COMPETITIVE OUTLOOK

The notable companies in the marketing automation software market are Oracle Corporation, Salesforce.com Inc, SAP SE, Adobe Inc, GreenRope, and Hubspot Inc.

 

 

SEGMENTATION

1.     IBM                  

2.     ORACLE CORPORATION               

3.     SALESFORCE.COM INC                

4.     SAP SE            

5.     ADOBE INC                

6.     ACT ON SOFTWARE INC               

7.     COGNIZANT TECHNOLOGY INC              

8.     ETRIGUE CORP                   

9.     GREENROPE             

10. SAS INSTITUTE INC

11. BENCHMARKONE      

12. HUBSPOT INC

13. INSIDE SALES INC

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