NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028

 

 

TABLE OF CONTENTS   

 

1.     NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET - SUMMARY       

2.     INDUSTRY OUTLOOK

2.1. IMPACT OF COVID-19 ON THE MARKETING AUTOMATION SOFTWARE MARKET     

2.2. EVOLUTION & TRANSITION OF MARKETING AUTOMATION SOFTWARE

2.3. KEY INSIGHTS     

2.3.1.    HIGHER ADOPTION OF DIGITAL TRANSFORMATION PRACTICES - ONGOING MOVE TOWARD AN INTEGRATED CRM SPACE   

2.3.2.    GROWING USE OF LOCATION-BASED MARKETING        

2.3.3.    GROWTH IN CLOUD-BASED TECHNOLOGY ADOPTION  

2.4. PORTER’S FIVE FORCES ANALYSIS 

2.4.1.    THREAT OF NEW ENTRANTS   

2.4.2.    THREAT OF SUBSTITUTES

2.4.3.    BARGAINING POWER OF BUYERS     

2.4.4.    BARGAINING POWER OF SUPPLIERS

2.4.5.    THREAT OF COMPETITIVE RIVALRY  

2.5. MARKET ATTRACTIVENESS INDEX   

2.6. VENDOR SCORECARD  

2.7. INDUSTRY COMPONENTS      

2.8. KEY MARKET STRATEGIES     

2.8.1.    ACQUISITIONS     

2.8.2.    PRODUCT DEVELOPMENTS     

2.8.3.    AGREEMENTS      

2.8.4.    BUSINESS EXPANSIONS

2.9. MARKET DRIVERS         

2.9.1.    RAPID EXPANSION OF DIGITAL MARKETING        

2.9.2.    INCREASING DEMAND FOR LEAD NURTURING     

2.9.3.    SURGE IN IMPORTANCE OF CUSTOMER EXPERIENCE

2.10.               MARKET CHALLENGES

2.10.1.                    INTEROPERABILITY ISSUES    

2.10.2.                    DATA-RELATED CONCERNS    

2.11.               MARKET OPPORTUNITIES

2.11.1.                    NEED TO INTEGRATE MARKETING EFFORTS

2.11.2.                    ORGANIZATIONS AIMING FOR HIGHER ROI

3.     NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY DEPLOYMENT       

3.1. ON-PREMISE       

3.2. CLOUD       

4.     NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY END-USERS

4.1. SMES         

4.2. LARGE ENTERPRISES   

5.     NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY VERTICAL   

5.1. TELECOMMUNICATION AND INFORMATION TECHNOLOGY     

5.2. ADVERTISING AND DESIGN    

5.3. BFSI 

5.4. HEALTHCARE      

5.5. MANUFACTURING AND DISTRIBUTION       

5.6. RETAIL       

5.7. OTHERS    

6.     NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK - BY APPLICATION        

6.1. LEAD SCORING AND LEAD NURTURING     

6.2. CAMPAIGN MANAGEMENT      

6.3. INBOUND MARKETING  

6.4. REPORTING AND ANALYTICS 

6.5. EMAIL MARKETING       

6.6. SOCIAL MEDIA MARKETING    

6.7. MOBILE APPLICATION   

6.8. OTHER APPLICATIONS 

7.     NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET – COUNTRY OUTLOOK          

7.1. UNITED STATES  

7.2. CANADA               

8.     COMPETITIVE LANDSCAPE 

8.1. IBM            

8.2. ORACLE CORPORATION                   

8.3. SALESFORCE.COM INC          

8.4. SAP SE                

8.5. ADOBE INC

8.6. ACT ON SOFTWARE INC                   

8.7. COGNIZANT TECHNOLOGY INC                  

8.8. ETRIGUE CORP

8.9. GREENROPE                 

8.10.               SAS INSTITUTE INC        

8.11.               BENCHMARKONE 

8.12.               HUBSPOT INC

8.13.               INSIDE SALES INC

9.     RESEARCH METHODOLOGY & SCOPE   

9.1. RESEARCH SCOPE & DELIVERABLES                  

9.2. SOURCES OF DATA                

9.3. RESEARCH METHODOLOGY            

 

 

TABLE LIST

TABLE 1: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

TABLE 2: VENDOR SCORECARD

TABLE 3: LIST OF ACQUISITIONS

TABLE 4: LIST OF PRODUCT DEVELOPMENTS

TABLE 5: LIST OF AGREEMENTS

TABLE 6: LIST OF BUSINESS EXPANSIONS

TABLE 7: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2022-2028 (IN $ MILLION)

TABLE 8: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2022-2028 (IN $ MILLION)

TABLE 9: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2022-2028 (IN $ MILLION)

TABLE 10: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2022-2028 (IN $ MILLION)

TABLE 11: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2022-2028 (IN $ MILLION)

 

 

FIGURE LIST

FIGURE 1: MARKET ATTRACTIVENESS INDEX

FIGURE 2: INDUSTRY COMPONENTS

FIGURE 3: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, DEPLOYMENT OUTLOOK, 2021 & 2028 (IN %)

FIGURE 4: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISE, 2022-2028 (IN $ MILLION)

FIGURE 5: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2022-2028 (IN $ MILLION)

FIGURE 6: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, END-USERS OUTLOOK, 2021 & 2028 (IN %)

FIGURE 7: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMES, 2022-2028 (IN $ MILLION)

FIGURE 8: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2022-2028 (IN $ MILLION)

FIGURE 9: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, VERTICAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 10: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY TELECOMMUNICATION, 2022-2028 (IN $ MILLION)

FIGURE 11: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2022-2028 (IN $ MILLION)

FIGURE 12: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2022-2028 (IN $ MILLION)

FIGURE 13: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2022-2028 (IN $ MILLION)

FIGURE 14: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2022-2028 (IN $ MILLION)

FIGURE 15: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2022-2028 (IN $ MILLION)

FIGURE 16: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHERS, 2022-2028 (IN $ MILLION)

FIGURE 17: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, APPLICATION OUTLOOK, 2021 & 2028 (IN %)

FIGURE 18: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD SCORING AND LEAD NURTURING, 2022-2028 (IN $ MILLION)

FIGURE 19: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2022-2028 (IN $ MILLION)

FIGURE 20: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 21: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2022-2028 (IN $ MILLION)

FIGURE 22: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY EMAIL MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 23: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2022-2028 (IN $ MILLION)

FIGURE 24: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2022-2028 (IN $ MILLION)

FIGURE 25: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2022-2028 (IN $ MILLION)

FIGURE 26: NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2021 & 2028 (IN %)

FIGURE 27: UNITED STATES MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

FIGURE 28: CANADA MARKETING AUTOMATION SOFTWARE MARKET 2022-2028 (IN $ MILLION)

 

 

 

 

 

MARKET OUTLOOK

According to a Triton Market Research study, the North America marketing automation software market is likely to develop with a CAGR of 10.50% in the forecasted years from 2022 to 2028. The United States and Canada constitute the market in this region.

In Canada, there have been notable expansion activities by global vendors owing to the rigid data protection & privacy standards in the country and the rise of marketing automation. Top vendors like Oracle and Act On, among others, already hold a stable position in the nation. Moreover, several vendors have entered into strategic partnerships for marketing automation.

For instance, in April 2021, Maropost, which provides a marketing automation platform, partnered with ‘timetoreply,’ a provider of businesses with analytical data about how quickly and effectively the office-based or remote teams are responding to the emails. This partnership helped their clients streamline their sales and marketing activities. This shows an overall positive outlook for the market.

The United States is home to several eminent market players, such as HubSpot, Adobe, Salesforce, Oracle, etc. This enhances the competition on critical aspects like new prices, features, and target groups. The adoption of MAS has been growing in the country with the shift towards digital omnichannel marketing from traditional marketing. As per a survey conducted in January 2021, B2B product marketers in the US stated that they were likely to reduce their spending on traditional advertising by 0.61% in 2022, and increase their spending on digital marketing by 14.32%. Such developments are expected to push the demand for marketing automation software in the United States market.

 

Get more insights into the North America Marketing Automation Software Market:

 

https://www.tritonmarketresearch.com/reports/north-america-marketing-automation-software-market

 

COMPETITIVE OUTLOOK

Adobe Inc, Salesforce.com Inc, IBM, Inside Sales Inc, Hubspot Inc, SAP SE, and GreenRope are some of the noteworthy companies in the marketing automation software market.

 

 

SEGMENTATION  

1.     IBM                  

2.     ORACLE CORPORATION               

3.     SALESFORCE.COM INC                

4.     SAP SE            

5.     ADOBE INC      

6.     ACT ON SOFTWARE INC               

7.     COGNIZANT TECHNOLOGY INC              

8.     ETRIGUE CORP

9.     GREENROPE             

10. SAS INSTITUTE INC   

11. BENCHMARKONE      

12. HUBSPOT INC

13. INSIDE SALES INC     

 

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